Because mindfulness is normal; it is not something special, limited to Buddhists, mystics, academics or psychologists. This is a simple process that any human being can undertake. Mindfulness is not always an easy thing to do, particularly if you have never experienced anything like this before or if you are going through intense pain or strong emotions. But the techniques required to cultivate greater mindfulness are incredibly simple and are available to any human being free of charge. As time progresses, mindfulness becomes easier and easier to develop and being in the present moment becomes as much of a habit as our normal state of distractedness.
Reposted with permission from http://www.everyday-mindfulness.org/why-everyday/